Soft, safe, sensitive? Check, check, check.
Certifications
Every claim independently verified.
SGS Verified
730+ SUBSTANCES TESTED
World's leading testing body. Independently screens for PFAS, heavy metals, parabens and more.
Dermatest® Excellent
MEDICAL-GRADE · 5-STAR
Germany's top dermatology institute. Highest rating for sensitive and newborn skin safety.
Paraben Free
0% CHEMICAL PRESERVATIVES
Formulated entirely without endocrine-disrupting chemicals. Zero hormonal or developmental risks for growing bodies.
PFAS 671 Free
ZERO FOREVER CHEMICALS
Independently verified to contain absolutely no persistent toxins. Complete peace of mind against environmental pollutants.
Total Chlorine Free (TCF)
DIOXIN-FREE MANUFACTURING
Processed entirely without harmful chlorine or derivatives. The gold standard for protecting delicate skin from irritation.
From medical-grade materials to rigorous safety tests — we do it all so you don't have to.
There’s a science to our softness.
Clean confidence so you can parent light.
Focus
Skin contact safety
Testing
Restricted Substances
Proof
Docs + standards
Safety tested for skin, structure, and trust.
RESTRICTED-SUBSTANCE MINDSET
Includes broad screening controls to support claims like free from 671 PFAS compounds.
CONTROLLED QUALITY
We manage every step of production to ensure every single diaper is perfect. You get total reliability and zero surprises with every pack you open.
SENSITIVE-SKIN FOCUS
Our diapers earned the Dermatest 5 star excellence rating for being incredibly gentle on delicate skin. We skip the harsh dyes and scents to ensure a rash free experience.
READABLE PROOF
We share our safety reports in plain language so you can see the results for yourself. No fine print or fluff just the honest facts.
How Pure Performs
Soft enough for skin. Strong enough for real life.
Luxuriously gentle against your baby’s skin.
Designed to keep your baby comfortable throughout the night.
Over 50,000 micro-pore to keep your baby’s skin cool.
Superior absorbency for bulk-free protection.
High-standard chemical safety controls
Hoppi Pure is built with a stricter restricted-substance mindset—supporting material safety, transparency, and parent trust across every batch.
Restricted-substance approach
Because purity should be specific.
PHTHALATES
PFAS COMPOUNDS
ALLERGENIC DYES/PIGMENTS
VOC RESIDUES
CHLORINATED SUBSTANCES
HEAVY METALS
OPTICAL BRIGHTENERS
What we’ve done to make it pure
A system, not a slogan.
01 MATERIAL SELECTION
We start at the component level-choosing skin- contact materials with a purity-first mindset.
02 THIRD-PARTY VERIFICATION
Independent testing supports restricted-substance controls and documentation for transparency.
03 QUALITY ASSURANCE
QA processes help maintain consistency across production—
because safety must be repeatable.
Questions, answered
Clear answers for busy parents.
Is The Pure Diaper safe for sensitive skin?
Yes. The Pure Diaper is dermatologist-tested for sensitive skin by Dermatest® in Germany, and is free from 12 harmful chemical groups including chlorine, parabens, fragrance, PFAS, dioxins, natural rubber latex, formaldehyde, migratory fluorescent agents, heavy metals, acrylamide, phthalates, and carcinogenic aromatic amine dyes.
What certifications does The Pure Diaper carry?
The Pure Diaper is certified by SGS (700+ restricted substance tests), Dermatest® for Sensitive Skin, Sedex, ISO9001, ISO14001, and ISO45001.
How long can The Pure Diaper last before needing a change?
The Pure Diaper is designed for up to 14 hours of leak protection, powered by the CLOUDEX™ Core System. Note that urine amount varies between babies — 14 hours reflects absorbency capacity, not a recommended duration of use.
Is it suitable for hot and humid weather?
Yes. The Pure Diaper features a Micro-Vent breathable design with billions of micro-pores that promote airflow to keep baby’s skin cool, fresh, and dry — especially suited for Malaysia’s climate.
Are the Silky Flush Wipes truly flushable?
Yes. Silky Flush Wipes are IWSFG (PAS1:2020) certified — the international standard for flushability. They have passed toilet and drain-line clearance tests, 30-minute slosh box disintegration, settling performance in wastewater systems, and 28-day anaerobic biodisintegration. Safe for both sewer and septic systems.
Are the wipes plastic-free?
Yes. Silky Flush Wipes are made from FSC-certified, 100% plant-based fibers with no plastic content.
Are they safe for sensitive skin?
Yes. The wipes are formulated with EDI-purified water and dermatologically tested under COLIPA standards — proven mild and well tolerated, including for sensitive skin. They are also unscented.
Parents Light starts with Pure.
Clean confidence—so you can worry less and live more.
