Our first son was born and with parenthood being so new to us, we really didn’t know what to expect. When our son developed severe eczema, we consulted many doctors but couldn’t find a solution.

While staying in a rural area for a month our baby’s skin cleared up for the first time! It was here, away from processed foods, air pollution, and toxins of the city, that we realized the importance of quality living.

As entrepreneurs, we knew we had to take things into our own hands. To redefine happy mums and baby essentials, we’re on a hunt for better quality materials, better safety; at better prices.